If you've come to this page, thank you!

General Object is pretty much a one (wo)man show. It's intention is to take a step back and enjoy the everyday.

When growing up, my dad always asked me when I was designing something, "What's the concept behind your design?" Sometimes, I was so blank because I did not know what my concept really was. Overtime, that trained me to think about concepts and I have become pretty good at it - conceptualising everything that I do.

I thought I know what I was doing.

However, when I reached motherhood, I started to realise that I don't actually know what I'm doing! Which is completely fine too, you know. I was thrown to grown zero and that hit me hard.

After a while, I thought, you know what, screw it. I don't know what I'm doing, so what? I really just trying my best to do what I can, with lots of trial and error.

So that's what it is now, General Object is a space where lots of experimentation will happen. It's basically an incubator for ideas, a testing platform. You are all welcomed to be the product tester.

- Nadia